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Privacy Policy

1. Introduction to Data Privacy

At Diamantina & La Perla, we value and respect our customers' privacy. We understand the importance of handling the personal information you share with us securely and confidentially.

This privacy policy details:

  • What type of information we collect.

  • How we process and protect it.

  • Who you can contact if you have questions or comments.

2. Identification of the Data Controller

Diamantina & La Perla S.A.S. (hereinafter, “THE COMPANY”) is the entity responsible for processing your personal data. We are dedicated to the sale of household items and decorations in specialized stores.

3. Legal Framework

Our privacy policy complies with Colombian regulations, including:

  • Political Constitution, Article 15.

  • Law 1266 of 2008.

  • Law 1581 of 2012.

  • Regulatory Decrees 1727 of 2009, 2952 of 2010, and 1377 of 2013.

  • Single Regulatory Decree 1074 of 2015.

4. Scope of Application

This policy applies to all personal data recorded in any database belonging to THE COMPANY, whether relating to individuals or legal entities.

5. Key Definitions

To better understand this policy, it is important to be familiar with certain definitions according to current Colombian legislation:

  • Authorization: Prior, express, and informed consent from the data subject for the processing of their personal data.

  • Personal Data: Any information that can be associated with a natural person.

  • Sensitive Data: Information that affects the privacy of the data subject or whose misuse may lead to discrimination (e.g., data on health, ethnic origin, political orientation).

  • Data Controller: THE COMPANY, which decides on the processing of personal data.

  • Processing: Any operation performed on personal data, such as collection, storage, use, circulation, or deletion.

6. Rights of the Data Subject

You have fundamental rights over your personal data, including:

  • Access: You can access, view, update, and rectify your personal data at any time.

  • Revocation and Deletion: You may revoke your authorization for the processing of your data or request its deletion, provided that this is not prevented by a legal or contractual provision.

  • Consultation and Complaint: You may request information about the use of your personal data and file complaints if you believe that it is not being handled properly.

These rights may be exercised by you, your successors, legal representatives, or authorized third parties.

7. Duties of THE COMPANY as Data Controller

At THE COMPANY, we recognize and respect your right to privacy and we are committed to:

  • Guaranteeing the right of habeas data: Allowing you to fully and effectively exercise your rights over your personal data.

  • Retaining authorization: Keeping a copy of the authorization you gave us to process your personal data.

  • Informing you: Clearly explaining the purpose of data collection and your associated rights.

  • Protecting your information: Implementing security measures to prevent tampering, loss, or unauthorized access to your data.

  • Updating and correcting: Keeping your data up to date and correcting any inaccuracies.

  • Processing inquiries and complaints: Responding to your inquiries and complaints in a timely manner.

8. Authorization and Consent of the Data Subject

In order to process your personal data, we need your free, prior, express, and informed consent, except in cases authorized by law. You can give us this authorization through physical, electronic, or any other means that allows us to obtain your consent.

8.1 Revocation of Authorization

You may revoke your consent at any time. This revocation may be:

  • Total (for all authorized purposes).

  • Partial (for certain types of processing, such as advertising purposes).

THE COMPANY will continue to process your data only for the purposes that have not been revoked.

9. Processing of Personal Data and Purpose

The personal data we collect may be used for:

  • Communications: To send information about offers, activities, products, and services.

  • Contractual relationships: To comply with legal and contractual obligations, both with employees and with suppliers and customers.

  • Surveys: Conducting surveys related to our services or products.

  • Promotions: Informing you about job opportunities, promotions, and other relevant news.

9.1 Processing of Sensitive Data

When we process sensitive data, we do so only with your explicit authorization, except in cases where the law does not require it. We will always inform you about the purpose of collecting this data and your associated rights.

10. Privacy Notice

The Privacy Notice is the document we make available to you to inform you about the processing of your personal data. This document includes:

  • Identification of THE COMPANY: Who we are and how to contact us.

  • Purpose of Processing: How we will use your data.

  • Your rights: The rights you have over your personal data.

  • How to consult the policy: The mechanisms for accessing or consulting this policy and any changes to it.

11. Information Security

At THE COMPANY, we take technical, human, and administrative measures to protect your personal data against any unauthorized or fraudulent access. We ensure that your data is secure at all times.

12. Use and International Transfer of Personal Data

We may transfer your personal data to third parties, including internationally, provided that applicable legal regulations are complied with. Any transfer of your data will be made only for purposes directly related to THE COMPANY and for the duration of our relationship.

13. Procedures for Queries, Complaints, and Requests

You have the right to consult, update, rectify, or request the deletion of your personal data. To do so, you can contact us via:

We will respond to your requests within the time limits established by law.

14. National Database Registry

We comply with Colombian regulations by registering our databases in the National Database Registry (RNBD), administered by the Superintendency of Industry and Commerce.

15. Validity of the Privacy Policy

This privacy policy is effective as of May 1, 2020, and may be updated to comply with legal or regulatory changes.